A photograph showing a mixture of red and green chili peppers
A photograph showing a mixture of red and green chili peppers
Image credit: Mark Stebnicki

Colourblindness is a visual impairment that affects around 1 in 12 boys and men, and around 1 in 200 girls and women.

It has many forms, and can impact the perception of a wide range of different colours and colour combinations.

However, the most common kind — and the one I have myself — is red-green colourblindness. The opticians’ term for the specific type I have is “deuteranopia”.

For me, this means that:

  • where red and green appear together, they usually look the same as one another — especially if the hues have high saturation and low value (or in…


Image credit: Simone Secci

After several years of growth in the design education industry, in 2021 there is now a range of different paid-for online design bootcamps.

UX bootcamps have helped a lot of people into new creative careers. However, particularly in the post-pandemic market, it’s essential that you know what you’re getting before you commit.

Given the intense competition within the sector, it’s become common for providers to drive sales by offering a “job guarantee”, or something with a similar name.

The idea behind these policies is typically that if you complete the course and haven’t been hired after a certain amount of…


Image credit: Magda Ehlers

Idea generation is one of the most important, and most demanding, parts of any design project.

So what if we told you that you could easily be squeezing an extra seven concepts out of each idea?

Well, that’s exactly what the SCAMPER technique allows you to do. Read on to find out how!

What is the SCAMPER technique?

The SCAMPER technique is an idea generation method that takes an existing idea, and applies a series of transformations to it.

It was first proposed by Alex Osborn in 1953, and was developed more by Bob Eberle in his 1971 book “SCAMPER: Games for Imagination Development”.

Here’s…


Image credit: Timothy Tan

Now I don’t mean to get you upset
But every cause has an effect
— Lauryn Hill, “Superstar”

Every design project has the potential to raise ethical questions, and require us to make ethical decisions.

Using ethical principles in our design work helps ensure that the things we put into the world respect people’s autonomy and what is in their interests.

We can contribute to better, more ethically sound designs by thinking self-critically about the ethical implications of our own work, and by being a critical friend to the people and teams we work alongside.

This article provides some introductory…


Image credit: Viktor Forgacs

When I decided to start my own company twelve months ago, I knew what I wanted to achieve.

A completely free design course that expanded access to high-quality foundational education.

A web-based platform that categorically rejected annoying popups, spammy email marketing, and data harvesting.

A coaching service that was truly flexible and affordable.

But, as any business leader will tell you, ideas are ten-a-penny. The real challenge is how you’re going to turn your idea into reality.

Embracing constraints


Photo of a gas station in Eureka, Nevada
Photo of a gas station in Eureka, Nevada
↑ Eureka, Nevada. Photo: Andrew Wilshere

Whether a poster, webpage, app, book cover, or any other visual composition “looks good” to the untrained eye is usually a reflection of how well that design uses visual principles.

These principles have remained largely unchanged for hundreds, if not thousands, of years. That’s because visual principles aren’t about aesthetics — they’re about how people see, and how we interpret visual information.

In this assignment, we’ll examine visual principles in detail, and see how they apply to this famous scene from the film “Manhattan” (1979):


As well as sensible serifs and sans-serifs, Google Fonts also hosts some great “display” typefaces.

All display fonts are designed for use at large sizes, like on billboards, on signs, and in headlines. Many display faces also have exuberant letterforms and exaggerated details. Here are 10 of our favourites!

1. Shrikhand


With so many interesting serifs available for free on Google Fonts, why be boring?

In this post, we’re sharing 10 of our favourite free serif typefaces. They’re not all suitable for use in long passages of body text, but each one of them could spice up some lettering or logos in your next project. Enjoy!

1. Della Respira


Google Fonts is a massive resource, but we see the same few typefaces used in thousands of projects.

In this blog post, check out our curated list of 10 attractive, under-used sans-serif fonts that are available for free through Google’s font library.

1. DM Sans

Andrew Wilshere

Founder & Lead Coach @ baselinehq.com — The free design bootcamp

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